On page optimization is a very important part of SEO as it’s the basis on your webpages and quality of your content which should be optimized for smooth sailing for your website visitors and be smooth when search engines crawl your site.
Search Engine Optimization Tips
There are few aspects of on page optimization that you must look out for in your service provider. These are the basic yet most effective on page optimization tips we can give you to get the best performance out of your website and its pages. Making your website SEO friendly is a very important SEO factor that search engines take into account when ranking websites.
Here are the best on page optimization tips to help you get started:
The structure of URL – There is a golden rule when it comes to the URL. The rule is to keep them pretty; short and all the keywords of page level should be included. You should never go for those platforms that do not allow URL rewriting. URLs that are sexy and short are quite easy to operate. This will also make your job of managing the website easy.
The accessibility of the website structure – as far as search engine optimization is concerned can be a real headache if the navigator is not easily accessible. You should not go with a navigation that is wrapped in Java-script. You should also avoid a Flash made menu.
Canonical URLs: the attributes should be used for specifying the preferred URL for the page. If there is a situation where you have two almost identical pages appearing in the different URLs as a result of a category choice, you would find this attribute useful. It is important that the Bing or Google being told which of the pages should be used as the index and to whom all authority and link juice that is relevant should be sent to. If you fail to make an implementation of the canonical URLs you may have to bear consequences like duplication of the content issues and more importantly, losing rank in the search engines
Descriptions and unique Meta titles – this is also a very important aspect of ranking a website which is useful for search engine optimization.
Robots.txt file – if you are using this, it is important that it is made sure that the fields do not have an unwanted direction for search bots. You may not have added anything of that sort but someone who had been working on your site could have.
XML Sitemap – it is not a very frequent practice to sue XML Sitemap but they should be mentioned in the discussion. It is important that the setup is available, it is useful in making the search engine know about the different pages that are available on the websites and the chances of a faster inclusion will be increased.
Website speed – this is one of the most important aspects of on-page optimization. There has been a webmaster enabled by Google that monitors the speed of loading of the pages from the dashboard of Google Analytics. This is probably going to have a big influence in the field of search engine optimization in the future.
I hope our on page optimization tips was informative and helped you get a better picture of what you have to do to SEO optimize your web pages and what we at SEO Direct will do to help your web pages perform better in major search engines. Start optimizing your website’s pages to get your website to the first page of Google and drive more targeted customers to your website.